TOOLS

Eighteen free tools for the decisions that are easy to get wrong: what to charge, what content earns, whether a campaign pays, and when to meet a client on the other side of the world. Everything runs in your browser — no signup, and nothing you type is saved or sent anywhere.

Freelancing and rates

Pricing your time, invoicing for it, and finding out what actually reaches your account.

Freelancing

Freelance Rate Calculator

Work backwards from the income you want to the hourly rate you need to charge.

Freelancing

Hourly to Salary Calculator

Convert an hourly rate to annual, monthly and weekly income using real working weeks.

Freelancing

Platform Fee Calculator

What you keep after commission, processing, conversion and tax.

Freelancing

Invoice Generator

Build and print a professional invoice with unlimited line items and tax.

Freelancing

Time Zone Meeting Planner

Find the hour that works across every client location, on a visual grid.

Business and advertising

Margins, break-even points, and whether your ad spend is actually profitable.

Business

Profit Margin Calculator

Margin, markup and profit from cost and price, plus the price for a target margin.

Business

Break-Even Calculator

Units and revenue needed to cover fixed costs, with your margin of safety.

Advertising

ROAS Simulator

Whether a campaign makes money, measured against your break-even ROAS.

Advertising

Ad Metrics Calculator

CPM, CPC, CTR, CPA and conversion rate from one set of campaign figures.

Content and creators

What audiences are worth across blogs, video, email and social.

Blogging

Blog Revenue Forecaster

What a blog earns across ads, affiliate commissions and your own products.

Creators

YouTube Money Calculator

Ad earnings from views and CPM, after the platform cut.

Creators

Engagement Rate Calculator

Social engagement by followers and by reach, against typical benchmarks.

Email

Email List Revenue Calculator

What a list earns per campaign and what each subscriber is worth.

Growth

Traffic Growth Projection

Where steady monthly growth takes you, and how long it takes to double.

Apps, SEO and writing

Mobile revenue, search snippets, campaign tracking and word counts.

Apps

App Revenue & eCPM Calculator

Mobile ad revenue from daily active users, sessions and eCPM.

SEO

SERP Snippet Preview

How your title and description appear in Google, with truncation warnings.

Marketing

UTM Campaign Builder

Tagged campaign URLs with consistent formatting and one-click copy.

Writing

Word Counter & Reading Time

Words, characters, sentences and paragraphs with reading and speaking time.

Every tool gives an estimate to work from, not a guarantee. Treat the output as a starting point for your own numbers.